Women rules.
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By Marie D in The big bad corporate world Published: Thursday, 12 July 07 - 07:48 PM (GMT) |
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« So, now you work for a company managed by a women » - that's how a supplier I was meeting for the first time after starting my new job, initiated the conversation.
My first thought was « so what? ». My previous job was at a small business owned by a woman, and the job before that within a strategic department managed by a woman, in an international company. So why on hearth would I give any thought to the fact that my CEO is a woman?
Then this morning, while I was gaving an interview with my boss to a business magazine journalist, my boss was introducing the company profile and he said « our CEO is a woman ». There we were again.
It reminded me of the excellent theories of Tom Peters on the subject.
Women, he says, are driving the economic growth. More than the internet. More than China or India. And it couldn't be otherwise: women buy most of the fast moving consumer goods; the men in their life do not even think about those purchases. About 85% of Unilever products are bought by a woman.
When a guy needs a pair of new pats, he'll spend 10 minutes and 40$ to solve the problem. A woman will spend 3 hours at the mall and make it a 800$ shopping session. Now who is making our companies grow?
That's just clothes and food, that's girl stuff, you might be thinking. But women have their word when buying a car or a house. Actually, when they are single, they buy cars and houses on their own. And still, as written by J.T. Halter: « She knows more about the [Volvo] than the salesman who greets her at the door. But how is she treated? As if she has a low IQ , is slightly hard of hearing, and really has no right to be buying a luxury car; and if she brought a male friend with her, odds are 10:1 that the clueless salesperson spent most of his time speaking to him. »
And I can tell you it is totally true, I will never forget that time I entered a BMW retailer and couldn't get one salesman to give me information. (NB: I didn't buy them a car). I will never forget when I signed a contract with my electricity supplier and the guy asked me if I was sure I didn't want to discuss this with my husband first. (For the record, I am single, but I know for sure I need that electricity, thanks).
And that is the way women are treated in business, too. Althoug today:
- 48% of US companies are owned or managed by women
- the growth rate of companies owned by a women is 3 times the rate of other companies
- Since 1970, women have held 2 out of 3 new jobs created.
That is a lot of women in management positions, don't you think?
So really, I think it is high time we stop thinking that women being successfull and rich and powerfull are something to mention, because really, it happens everyday.
In fact I shouldn't even have to write this post.
1 Comment so far: |
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| Yes...women definitely rule! :) | Zandria | 07/17/07 |
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Top | Reply to this Author: Zandria (http://zandria.us) Date Posted: 17 Jul 2007 03:29 AM (GMT) Yes...women definitely rule! :) |
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